Perceptions are born out of how human senses interpret objective reality. This process is powered by ‘Dialectics’ – a method of arriving at an agreeable truth by way of dialogue and consensus.

At Kinesis, we hold the art of ‘Dialectics’ as critical in not only enhancing but also transforming public perceptions of our clients. Changes in perception come about through ideas and their expressions. Our advisory helps our clients to actively lead and participate in the discourses of our times so that they are viewed as enlightened and progressive, building brand conversations around the issues that matter most to society.

About Us

In a globalized world, where communications and public relations are severely afflicted by catch phrases, jargons and the new ‘next technologies’, we at Kinesis strategise and implement Public Relations campaigns that are simple, effective and positively impact the public perception of our clients. While we keep abreast with the latest tech advancements, we are mindful of the fact that communication as function seeks to enhance interactions between people by being ever more socially relevant, by making our clients more humane, more respectable and more relatable, not only within their business environment but to the world at large.

Over the last decade, Kinesis has successfully worked to improve the reputation of its clients, utilizing a mix of tools and disciplines including media management, corporate messaging, stakeholder communications, perception studies, on-ground activation, events and crisis communications.

Services

Strategic Public Relations

At Kinesis, Public Relations consultancy is at the core of our offerings, wherein we devise a strategic communications roadmap for our clients to impactfully communicate with their stakeholders and effectively deliver their messaging. Our insightful strategy mated with the capability to execute PR campaigns to a tee is what makes Kinesis stand apart. Our decades long understanding of the discipline and a reputation for honest, straightforward consultancy has made us sought after PR partners for organisations and businesses across India.

Media Relations

Kinesis has excellent working relations with a variety of media houses all over India, including print, television and digital media platforms, with a capability to not only connect with the right journalists but also identify and craft news-messaging for our clients that match the specific needs of media outlets, as per their platforms. We are appreciated for being able to disseminate credible and trustworthy information along with possessing a thorough understanding of the business of news.

Reputation Management

A good reputation is proof of higher value, greater goodwill, constructive partnerships and lasting loyalty. As more and more organisations become sensitive to the importance of managing their reputations, Kinesis creates innovative solutions and out-reach campaigns for its clients to partake in conversations and engage with various publics, to positively influence and control the eco-system that businesses inhabit. We work tirelessly with our clients to garner long-term positive outcomes that result in positive public perception and brand recall.

Crisis Communications

In the digital world, even the most robust organisations and brands are susceptible to crises that spiral into unsubstantiated negative news, polarised opinions and online trolling that can bring about enduring damage to the business. Kinesis follows a tested process of mitigating crisis with effective communication which employs experience, intuition and agility, with a clear focus on damage control and rebuilding trust.

Specialised Written Content

A team of experienced writers power content development at Kinesis, who have extensive experience of writing for Public Relations, Advertising and New, with sector specific expertise. As technology takes over the world of written content, we at Kinesis persist with specialised human-articulated content so as to produce original, empathetic and apt written work. Our clients value this purposeful approach to writing that consistently meet their communication objectives.

Kinesis Vantage

At Kinesis Vantage, we recognize that organizations often need quick, focused, and reliable insights without undertaking a full-scale research project. Our Dipstick Brand Perception Survey is designed precisely for this need. Whether you are testing the early impact of a campaign, checking the health of your brand, or validating strategic hypotheses before investing further, Kinesis Vantage ensures you get dependable and valuable consumer feedback quickly.

What is Brand Perception?

The perception of your brand in the minds of the customers and the customers (both present and potential) is your businesses single biggest asset. Your brand, however, is not just defined by what your company says and does — it is defined by what consumers believe it is saying and doing.

A Brand Perception Survey helps decode these beliefs by capturing how your customers view you and your business across dimensions such as trust, relevance, quality, value, differentiation with respect to the competition. It reveals the emotional and rational associations people carry when they think of your brand, and allows you to identify levers to push so that you are able enhance your image in their eyes and therefore generate a much stronger positive response in the market.

The Purpose of a Brand Perception Survey

The primary purpose of a brand perception study is to generate a clear, data-driven picture of:

How well your brand is known
How it is evaluated
How it is positioned vis-à-vis the competition
What consumers believe and expect from you (both now and in the future).

This structured understanding allows you and your leadership team to confidently shape future strategy, positioning, messaging, and product priorities.

Why they are Necessary?

Markets today are crowded, digital conversations move fast, and consumer expectations shift rapidly. Without an objective pulse check, brands often operate on assumptions rather than insight.

A brand perception survey becomes necessary when:

Entering new markets or launching new communication
Assessing the impact of a recent campaign
Observing dips in sales, engagement, or loyalty
Planning a repositioning or refresh
Benchmarking competitiveness within the category

In essence, it is a pulse check of your brand that provides you data driven clarity as compared to anecdotal evidence or internal intuition.

What you get from the survey?

A well-executed perception study empowers you by:

Identifying strengths to amplify and gaps to fix
Improving brand messaging based on real consumer language
Driving more effective marketing spends
Strengthening customer loyalty by addressing pain points
Sharpening competitive advantage with direct comparison insights
Enabling leadership decisions supported by hard data

The result is not just information, but actionable intelligence that helps you grow your brand stronger, sharper, and more relevant.

Why Choose Kinesis Vantage?

Fast turnaround
Lean and sharp questionnaire that captures the essentials
Clear, executive-friendly insights
Benchmarking against chosen competitors
Cost-effective and high-impact

Team

Kinesis has at its disposal a crack team of professionals including researchers, content-writers, communication strategists, marketers and account executives who are geared to serve organisations and businesses across the length and breadth of India.

NIKHIL ABOTI – FOUNDER

Nikhil Aboti is the quintessential communication enterprenueur, who embodies the curiosity, missionary zeal and articulation, characteristic of a seasoned public relations professional. An MBA in Marketing, Nikhil has garnered more than 2 decades of experience in sales, marketing and public relations, and has been spearheading client relations at Kinesis since its inception in 2015. Over the years, Nikhil has charted and deployed strategic public relations for brands of national and international stature.

BAIJU GOVINDAN – FOUNDER

Baiju is a seasoned communication professional, who dabbled in a variety of disciplines including advertising and public relations, before he founded Kinesis. His background in Economics and long experience in Public Relations, makes him both analytical and perceptive, which he duly employs in crafting strategic PR approaches for clients at Kinesis. His adaptability and commitment to life-long learning, have enabled him to be at the helm of the PR and crisis communication to amplify and protect the reputations of prestigious brands.

Clients

Kinesis has had the privilege of serving some of the most powerful brands and businesses in India. For more than 10 years now, we have not only promoted but also protected the brand & reputation of our clients.

CLIENTS SERVED

CONTACT US

KINESIS COMMUNICATIONS
806, Atlanta Tower, Gulbai Tekra Road,
Ambawadi, Ahmedabad,
Gujarat 380006.

Reach us at:
mail@kinesiscommunications.com